Feature Article Find Clients By Saying No
Author: Susan Harrow
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Find Clients By Saying No
1. Nourish your secret inner life.
*If we have little idea of what we really want from our
lives, or what a soulful approach might mean, then often the
only entrance we have into soul comes from the ability to
say a firm no to those things we intuit lead to a loss of
vitality....But in the continuous utterance of the no is a
profound faith that the yes will appear....One way to come
to yes is to say no to everything that does not nourish and
entice our secret inner life out into the world.* David
Whyte, *The Heart Aroused: Poetry and the Preservation of
the Soul in Corporate America.* If you're longing for
something to say yes to other than another pile of
paperwork, this book will help keep your heart in your work-
or get you out of work that doesn't have heart. Order it at:
http://www.amazon.com. Keep in mind what you're trying to
accomplish when you're marketing yourself so you can use
your inner and outer resources most effectively.
2. Say no to whatever doesn't thrill you.
In the course of every week I say no to people who want to
hire me for media coaching or marketing strategies. Not
because I don't think they have something to offer, but
because it doesn't thrill me. Over time, less and less
people who I'm not interested in call me. This week I've
brainstormed with a career counselor on discovering the type
of clients with whom she wants to work. She has extensive
experience in the corporate world with Fortune 500 companies
and is shifting her business to include artists and
entrepreneurs who are thoughtful and passionate people. I
invited her to focus on the qualities of the people she
wants as clients versus their profession. If you're
inclined, start your own list today. She continues to work
on a detailed list and already two new potential clients
called her last week that suit her criteria. To create a
swifter transition from her business background to
attracting a more creative clientele I suggested she offer
her services free to her artsy friends.
3. Say yes to the clients you want.
By actually having the experience she wants right now she is
saying *yes* to the type of future clients she desires. If
it's media exposure you want call up a friend to act as a
reporter and interview you. If you want an article to appear
about you mock up a few points and paste it in that specific
publication. Put it up on your bulletin board where you can
see it daily. If it's more clients you need then find some
friends who fit the bill and give them some of your
expertise. To further your knowledge C.J. Hayden's book *Get
Clients Now!* will help you get things moving. You can order
an autographed copy at http://www.GetClientsNow.com. C.J.
also has a newsletter packed with ideas.
4. Discover the secret of saying yes to a happy life in
three words.
The best way I've ever heard to say no to what you don't
want and yes to what you do is this: An American journalist
asked Gandhi, *Can you tell me the secret of your life in
three words?* *Yes,* said Gandhi with a twinkle. *Renounce
and enjoy.*
My agent Patti Breitman and her co-author Connie Hatch,
(also two wonderful clients of mine) penned *How to Say No
Without Feeling Guilty and Say Yes to More Time, More Joy,
and What Matters Most to You.* Called *An ultimate tool kit
for reclaiming your time without hurting feelings,* this is
one book you will want to say *yes* to. Order it at your
local bookstore or through http://www.amazon.com. I took the
class and learned techniques I use on a daily basis in my
work and personal life. I keep a few of those phrases taped
to my computer. Invaluable!
Learn more about getting good press and self-promotion to
gain publicity for your business, product or cause in *Sell
Yourself Without Selling Your Soul*(HarperCollins). Go to
http://www.prsecrets.com for your free excerpts today.
Copyright (c) 2002-2005 Susan Harrow, All Rights Reserved.
About the AuthorSusan Harrow, CEO of PRSecrets.com and BookedOnOprah.com,
is a top media coach, marketing strategist and
author of *Sell Yourself Without Selling Your Soul*
(HarperCollins), *The Ultimate Guide to Getting Booked on
Oprah*, and *How You Can Get a 6-Figure Book Advance.*
Clients include CEOs, bestselling
authors and entrepreneurs who have appeared on
Oprah,60 Minutes,NPR,and in TIME, USA Today,Parade,
People,O,NY Times,WSJ,and Inc. ...
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